Stefan Darnett Loges

Global Head of the Novo Nordisk CongressHub platform - the center of the digital congress experience across all brands and therapy areas. Responsible for omnichannel data processing, analysis and reporting to top management. - Lifted onsite engagement and HCP online congress participation rate by approx. 30% YoY. - Streamlined content development & delivery processes for global brands and TAs, lifting content adoption rate by 35%. - Led migration project, transferring existing data-warehouse to a new CDP, to leverage data across all omnichannel touchpoints.

Established and shaped the Marketing Innovation & Gen AI function to accelerate AI-driven transformation across the organization.

Global head of project portfolio, execution & delivery across Performance Marketing department in global HQ. - Co-led experimentation on web forms to optimise SQL rates across markets, implementing A/B testing and continuous optimisation methodologies, resulting in overall growth of approx. 30%. -Created a new platform and framework for agile project execution across 5 teams in the global Performance Marketing HQ. Co-created new operational test-and-learn processes for scaling global-to-local initiatives, campaigns, features and content. - Co-launched and managed a new Value Stream Portfolio - 30+ projects across content, tech integration, digital tools and AI.

Global Head of Digital Marketing for the Fritz Hansen brand and Manager for the digital team at the global HQ. - Developed and executed global Digital Marketing strategies, leading to a +130% community growth over a 3-year period. - Exceeded digital KPIs every year and reached the 2022 growth ambition 2 years ahead of time. - Launched new KPI framework and performance dashboards with real-time data. - Led extensive end-to-end digital transformation project, delivering a new brand website for residential and professional audiences, integrating new PIM and DAM systems, and launching a real-time 3D product configurator showcasing 200M+ configurations across the website, partner portal, and AR. - Streamlined ways-of-working across the global marketing department - optimizing efficiency and deliverables. Lifted employee work satisfaction by 33% (NPS) and shortened the entire go-to-market process by 30%.

Nordic Head of Digital for the Eau Thermale Avène, A-Derma, Ducray and Klorane brands and manager for the Digital Marketing team at the Nordic HQ. -Executed localized product and brand campaigns that exceeded global KPI benchmarks and became the new global best-practice. - Established a new data-sharing framework with Nordic Etail-partners, leading to 15% channel revenue growth. - Developed a new platform for content and campaign sharing for colleagues and external partners across all Nordic markets. - Selected as one of ten digital experts for Project ONE – A global project to digitalize the entire Pierre Fabre organization.

Digital Manager for all brands in Denmark and international markets. - Developed digital marketing strategies and established a 360° digital presence for all brands - including websites, social media channels, SEO, SEM & E-mail automation. - Developed and launched an app.

Managed a portfolio of approx. 180 companies, advising on PR, social media strategy and media monitoring.

Student worker in OTC division. Wrote Master Thesis on positioning strategies for Vitamins & Dietary Supplements. - Responsible for market share, sales and category analysis to visualize market conditions and drive OTC portfolio management. - Created databases, spreadsheets and graphs to report automatically.