Leif Björklund

Chief Product Officer & Digital Transformation Leader

Sprog

Om

Erfaren executive product- og transformationsleder med over 20 års erfaring inden for opbygning og skalering af digitale platforme i telecom-, medie- og teknologisektoren. Karrieren har konsekvent bevæget sig mod modernisering af legacy-teknologimiljøer, etablering af skalerbare produktorganisationer og oversættelse af komplekse teknologiporteføljer til konkurrencedygtige digitale tjenester på C-niveau. Har ledet tværfaglige teams på op til 120 medarbejdere på tværs af produkt, engineering og drift, og har haft ansvar for teknologiporteføljer på op mod 200 mio. DKK. Dokumenterede resultater inkluderer at forvandle en underholdningsportefølje til det hurtigst voksende produkt i sin kategori, forbedre bNPS med 40+ point over fem år og reducere kritiske hændelser med 80% via struktureret servicemanagement. Stærke kompetencer inden for produktstrategi, platformsarkitektur, agile metoder og AI-drevet digital innovation. Har arbejdet på tværs af B2C og B2B i Norden, med dybdegående erfaring fra OTT-streaming, IPTV, mobilprodukter og connected home-teknologi.

Kompetencer

Product Management & Strategy

20+ års erfaring

Digital Transformation

20+ års erfaring

Leadership & Cultural Transformation

20+ års erfaring

Platform Strategy

15+ års erfaring

P&L Management

10+ års erfaring

Agile & DevOps

12+ års erfaring

AI & Digital Innovation

5+ års erfaring

OTT Streaming

12+ års erfaring

IPTV

15+ års erfaring

UX Design

8+ års erfaring

ITIL Service Management

5+ års erfaring

Cross-functional Team Leadership

15+ års erfaring

Content Acquisition

7+ års erfaring

DVB-C

5+ års erfaring

Connected Home

5+ års erfaring

Data-driven Product Development

8+ års erfaring

Business Development

10+ års erfaring

Erhvervserfaring

Chief Product Officer

Executive leader of the Products Business Unit (~120 FTE) responsible for product strategy, development, lifecycle management, and service operations across TV, Streaming, Music, Internet, and Mobile. Member of the YouSee Executive Team and Nuuday Senior Leadership Team. Responsible for ~DKK 200M CAPEX/OPEX technology portfolio. Consolidated product management and development into a single integrated business unit improving execution speed and portfolio coherence. Introduced shared data foundations and product design principles enabling more customer-centric product development.

Head of Entertainment & SVP

Executive owner of YouSee's entertainment portfolio (110-120 FTE) including YouSee TV, YouSee Play, and YouSee Musik. Led transformation of product development and operations toward digital, data-driven operating models. Defined and executed migration from legacy broadcast TV to a digital-first entertainment platform. YouSee Play became the fastest-growing entertainment product while YouSee Musik achieved highest customer satisfaction in the company.

Head of TV & Media

Responsible for product strategy, roadmap, and content acquisition across IPTV, Cable, and TV Everywhere services. Member of Consumer Products Leadership Team leading a 10-15 FTE product organization. Led transformation from infrastructure-bound TV distribution to OTT-first streaming aggregation. First Swedish operator to aggregate TV channels and streaming services without broadband bundling. Improved bNPS by 40+ points over five years.

Head of TV Frontend / Head of IPTV

Accountable for UX design and frontend development across Nordic OTT and IPTV services. Led 40 FTE agile UX and frontend organization delivering TV experiences for 1M+ customers. Member of the Telia Global TV Leadership Team. Introduced customer-centric agile operating model improving delivery speed and product quality. Telia achieved highest TV customer satisfaction in Sweden in 10 of 11 years.

Head of TV Production

Established DevOps organization (15-20 FTE) responsible for DVB-C, IPTV and OTT TV services serving ~1.8M households. Integrated product and operations to create end-to-end service ownership. Led operational implementation of TiVo platform replacing legacy workflows and systems. Introduced ITIL-based service management reducing critical incidents and MTTR by 80%.

Head of Product Management, IPTV & Connected Home

Led 27 FTE product organization focused on IPTV and Connected Home solutions. Business grew from 0 to 500 MSEK under leadership.

VP Business Development & Marketing

Responsible for global partner and channel strategy.

VP Business Development / Managing Director Finland

Established international sales channels and Finnish branch office.

Uddannelse

MSc

Computer Science