Joanna Merwood-Salisbury, "Barbarian Architecture: Thorstein Veblen’s Chicago" (MIT Press, 2024)

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An important critic of modern culture, American economist Thorstein Veblen is best known for the concept of “conspicuous consumption,” the ostentatious display of goods in the service of social status. In the field of architectural history, scholars have employed Veblen in support of a wide range of arguments about modern architecture, but never has he attracted a comprehensive and critical treatment from the viewpoint of architectural history. In Barbarian Architecture: Thorstein Veblen’s Chicago (MIT Press, 2024), Joanna Merwood-Salisbury corrects this omission by reexamining Veblen's famous book as an original theory of modernity and situating it in a particular place and time—Chicago in the 1890s. Taking an interdisciplinary approach, she explores Veblen's position in relation to debates about industrial reform and aesthetics in Chicago during the period 1890–1906. Bolstered by a strong visual narrative made possible by several of Chicago's historic photographic collections, Barbarian Architecture makes a compelling and original argument for the influence of Veblen's home city on his work and ideas. This interview was conducted by Matthew Wells, Senior Lecturer in Architectural Studies at the University of Manchester. His research explores nineteenth-century architecture, focusing on cultural techniques, technology, and political economy. Wells is the author of Modelling the Metropolis: The Architectural Model in Victorian London (2023).